José Eber’s sassy Pro Series one inch straightening iron is a professional hair styling tool as well as a must have. With its textured ergonomic grip the Pro Series flat iron is super comfortable to hold and use. José Eber has designed the iron to have raised areas between the plates and where you hold the straightening iron for added comfort and for protection against the heat of the plates. Our floating plate design reduces hair pull and creates a smooth way to straighten your hair. We use Tourmaline ceramic plate technology on the Pro Series hair straightener. This technology makes straightening your hair more efficient and very effective by evenly heated plates. With uniform heat across the entire plate each strand of hair comes into contact with the same amount of heat every time, giving you a consistently straight look all around. Our advance ionic technology works with your hair to combat the effects that moisture has on your hair. After you straighten your hair with the José Eber Pro Series flat iron you can kiss frizziness goodbye. There is no need to struggle with a tangled cord or work around a cord constantly getting in your way with the Pro Series straightening iron. We have designed the iron to have a 360˚ swivel cord that simply falls out of your way as you work and move the hair straightening iron about. We have also included a loop on near the base of the flat iron that can be used to hang up your straightener as it cools and where you store it. There is no need to search for a work station with a close outlet or an extension cord because our eight foot long power cord stretches the distance for you.