We’re a small team dedicated to bringing affordable, fun, and high quality products into the serious world of cosmetics. So why choose just one lipstick, eyeliner, nail polish, eye shadow, lip gloss, (you get the point!) when you can try them all? Here’s how it all started! 2001 essence was started by Christina, a fearless entrepreneurial woman, who wanted to make a different cosmetics brand – a really fun brand that offers both great quality and excellent prices. 2002 Launched in its first country – Germany. 2007 essence becomes #1 in Germany and is sold in 50 other countries. 2008 essence finally crosses the pond and lands in New York 2009 Our first successful test in the United States with Ulta Beauty. 2010 We reach $1 million in North American sales and word begins to spread. 2011 We win the first of many Allure Best in Beauty Awards. 2012 We decide to go north to Canada and launch in Shoppers Drug Mart and Pharmaprix. 2015 New year, new essence! 2016 We launch in select Loblaw stores in Canada. 2017 We launch in select Meijer, Bed Bath & Beyond and Harmon stores. Lash princess false lash mascara goes viral! 2018 We DOUBLE our assortment in Ulta Beauty stores! 2019 Launched in select CVS stores across the country.